In May 2024, as part of Erasmus+ mobility, I delivered lectures on Integrated Marketing Communication. Since this topic is not covered in the same way at the host institution, I introduced the faculty and students to the concept as it is taught at our university.
I also presented a lecture titled Communicating for Competitive Advantage, aimed at raising awareness about the importance of communication in today’s competitive business environment.
Additionally, I introduced the Virovitica University of Applied Sciences and its study programmes and invited them to consider visiting us through Erasmus+. They were particularly impressed by our promotional video, especially recognizing the music of Croatian singer Massimo, who is also popular in Serbia.
Novi Sad, Serbia’s second-largest city, offers a vibrant academic, cultural, sports, and social scene. I especially enjoyed the wide selection of craft beers.
